- To introduce the general public and all healthcare workers to the amazing world of activated charcoal.
- To provide an international Internet storefront for activated charcoal medicinal products for people, for pets and livestock, and for gardens and farms.
- To more fully acquaint the general public and healthcare workers with the same healing qualities of medicinal charcoal that are so extensively employed in emergency wards, hospitals, research clinics, and poison control centers around the world.
- To encourage more scientific research and individual experimentation of activated charcoal as to it potential benefits in, as yet, other untried and unusual applications.
- To serve as an outlet and resource for activated charcoal news through regular newsletters and web log postings.
- To share the personal experiences, both positive and negative, of those who have used activated charcoal.
- To actively promote the widespread availability and affordability of medicinal activated charcoal products in every location.